As the Baby Boomer generation evolves, many are looking for alternatives to traditional pharmaceuticals to manage their…

This past winter, members of Primitiv Givs volunteered their time at Tabernacle of David Church in Lansing in collaboration with the Greater Lansing Food Bank to provide food items to those in need. We volunteered with other local organizations, college sororities and fraternities; as well as other students who came out to show their support.

Infused with CYP’s signature High Performance Nano Emulsion (HPNE) ™ technology, Primitiv Performance will offer both CBD and THC infused versions for consumers looking to elevate their body’s wellness and overall quality of life.

Today, Johnson, 36, is continuing to help the masses through his work with Primitiv, a Michigan-based cannabis research company he and former Lions teammate Rob Sims founded in 2021. The company partnered with Harvard University to research how marijuana can help people with CTE and chronic pain.

Former Detriot Lions players Calvin Johnson and Rob Sims are changing the conversation around cannabis with Primitiv, a cannabis brand that promotes education and wellness.

Join Primitiv’s Elevated Perks customer loyalty program and make at least one purchase a month for a chance to win free stuff.

Calvin Johnson has a One-On-One conversation with Bomani Jones as part of the MIT Sloan Sports Analytics Conference.

Rob Sims was the headline speaker for the Hazel Park Promise and College Access Network’s annual fundraiser.

Primitiv’s flagship dispensary opens in Niles, Michigan

Primitiv’s merchandise includes hats, tshirts, and hoodies – all available in Niles or online.

How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis

Rob spoke about cannabis and real estate while Calvin discussed the future of plant-based medicine

What’s a Terpene anyway?

Do I have an endocannabinoid system? The answer is yes, yes you do.