Founded by former Detroit Lions teammates Rob Sims and Pro Football Hall of Famer Calvin Johnson Jr., Primitiv Performance introduces a new era of athletic support…

Former NFL stars Rob Sims, Calvin Johnson Jr. and Gosder Cherilus, along with the team at Primitiv Boston, are making waves in the cannabis industry…

Attention cannabis connoisseurs! Primitiv has collaborated with North Coast Cannabis on a very special product…

In the heart of Southwest Michigan, a partnership has blossomed, merging the…

Primitiv is proud to be collaborating with Elizabeth Thompson (MSc., BSc.)…

Trophy Flexing, Stafford Struggles with Teammates, Players to Watch, with Megatron Calvin Johnson on the Up & Adams Show. Watch Now

Primitiv Co-Founder, Rob Sims, as a guest speaker and expert on the Michigan Marijuana industry. Catch him on Click On Detroit Local 4 Flashpoint discussing Michigan Marijuana.

There are a few things former Detroit Lions’ wide receiver Calvin Johnson Jr. can’t live without. From a chain gifted by his mom and some golf shades to a beard trimmer and Primitiv topical performance cream, here are Megatron’s essentials.

Primitiv Boston is a collaboration between former NFL teammates: 2021 Pro Football Hall of Fame Member, Calvin Johnson Jr., Rob Sims, and Boston College alumnus, Gosder Cherilus.

As the Baby Boomer generation evolves, many are looking for alternatives to traditional pharmaceuticals to manage their…

This past winter, members of Primitiv Givs volunteered their time at Tabernacle of David Church in Lansing in collaboration with the Greater Lansing Food Bank to provide food items to those in need. We volunteered with other local organizations, college sororities and fraternities; as well as other students who came out to show their support.

Infused with CYP’s signature High Performance Nano Emulsion (HPNE) ™ technology, Primitiv Performance will offer both CBD and THC infused versions for consumers looking to elevate their body’s wellness and overall quality of life.

Today, Johnson, 36, is continuing to help the masses through his work with Primitiv, a Michigan-based cannabis research company he and former Lions teammate Rob Sims founded in 2021. The company partnered with Harvard University to research how marijuana can help people with CTE and chronic pain.

Former Detriot Lions players Calvin Johnson and Rob Sims are changing the conversation around cannabis with Primitiv, a cannabis brand that promotes education and wellness.

Join Primitiv’s Elevated Perks customer loyalty program and make at least one purchase a month for a chance to win free stuff.

Calvin Johnson has a One-On-One conversation with Bomani Jones as part of the MIT Sloan Sports Analytics Conference.

Rob Sims was the headline speaker for the Hazel Park Promise and College Access Network’s annual fundraiser.

Primitiv’s flagship dispensary opens in Niles, Michigan

Primitiv’s merchandise includes hats, tshirts, and hoodies – all available in Niles or online.

How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis

Rob spoke about cannabis and real estate while Calvin discussed the future of plant-based medicine