This past winter, members of Primitiv Givs volunteered their time at Tabernacle of David Church in Lansing in collaboration with the Greater Lansing Food Bank to provide food items to those in need. We volunteered with other local organizations, college sororities and fraternities; as well as other students who came out to show their support.


Infused with CYP’s signature High Performance Nano Emulsion (HPNE) ™ technology, Primitiv Performance will offer both CBD and THC infused versions for consumers looking to elevate their body’s wellness and overall quality of life.

FORBES: NFL Hall Of Famer Calvin Johnson Continues To Advocate For Cannabis

Today, Johnson, 36, is continuing to help the masses through his work with Primitiv, a Michigan-based cannabis research company he and former Lions teammate Rob Sims founded in 2021. The company partnered with Harvard University to research how marijuana can help people with CTE and chronic pain.

Primitiv Featured on CBS Mornings

Former Detriot Lions players Calvin Johnson and Rob Sims are changing the conversation around cannabis with Primitiv, a cannabis brand that promotes education and wellness.

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Calvin Johnson Speaks at MIT

Calvin Johnson has a One-On-One conversation with Bomani Jones as part of the MIT Sloan Sports Analytics Conference.