Primitiv co-founders Calvin Johnson and Rob Sims featured on Weedmaps
How former NFL players Rob Sims and Calvin Johnson launched a new career in cannabis.
Rob Sims played nine seasons in the NFL as an offensive lineman, the first four years with the Seattle Seahawks and the last five with the Detroit Lions. Sims was a fourth-round pick in the 2006 NFL Draft out of Ohio State University and wound up playing in 125 games, starting in 114 as a left guard before retiring in 2014.
During his days in Detroit, Sims was also teammates with Calvin Johnson, the Hall of Famer who was arguably the best wide receiver of his generation. Sims and Johnson grew close during their time in Michigan, and after “Megatron” retired in 2015, the two linked up for a cannabis-focused project for the second act of their careers. The former teammates have teamed up to preside over Primitiv, which brands itself as a “cannabis research company dedicated to compassionately serving medical marijuana patients throughout the United States.”
The power pairing’s company has a product, retail, dispensary, and merchandise line headquartered from the company’s 12,000-square-foot cultivation facility in Webberville, Michigan, but it’s also looking to make a difference with wellness, as well as research to help treat chronic traumatic encephalopathy (CTE) and cancer through institutions such as Harvard University. Read the full story on Weedmaps.