Primitiv Group is a forward-thinking cannabis and research company co-founded by 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., and Rob Sims, former NFL teammates that suffered from the long-term effects of the physical and mental punishment sustained during their playing careers.
Primitiv is dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent.
Primitiv’s vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the plant’s benefits and producing innovative products that help people and athletes optimize their wellness through plant-based medicine.
